This  provided podcast discusses the negative impact of AI-generated content on content marketing. The author argues that AI content creation tools like ChatGPT have flooded the internet with generic, unoriginal content, leading to a decline in the effectiveness of traditional content marketing strategies. This has resulted in a drop in engagement, making it more difficult for businesses to stand out and build trust with their audience. The author advocates for focusing on "personality-led" content formats, such as podcasts and long-form videos, where authenticity and real-life experiences are key. By incorporating their unique perspectives and stories, businesses can leverage AI to create compelling content that resonates with their audience and builds trust.