Matchpro Podcasts
Life long learning
The article challenges the conventional wisdom of using social media for business, arguing that content creation is ineffective for most entrepreneurs. Instead, it advocates treating social media profiles as sales pages, focusing on conversion rather than broad attention. A case study illustrates how leveraging existing influencers' audiences through collaborations generated more leads than content creation. The author contends that while technology offers many tools, their widespread adoption diminishes individual impact, making strategic partnerships a more effective approach for business growth. Ultimately, the piece promotes a shift from competing for attention to strategically converting existing attention into sales.
Also read with : https://podcasts.matchpro.co.za/Podcasts/how-to-educate-others-to-refer-you/#wbb1
A New Approach to Social Media for Business
The article suggests a different approach to social media for business, advocating for treating your profile like a sales page rather than focusing on content creation. The author argues that creating content is an overrated way to build a business, and instead, entrepreneurs should focus on converting attention that was attracted elsewhere. This concept could apply to your business network, where you can think of your fellow network members as potential "influencers" within your existing contact sphere. Instead of recruiting unknown influencers, you can leverage the relationships and trust already established within your network.
Here are some ways you can apply this approach:
- Focus on conversion, not just attention: Instead of trying to gain attention by creating content, your social media profiles can be built to convert the attention generated by your network connections. This can be done by using updates, case studies, and testimonials.
- Strategic Partnerships: Collaborate with other network members, especially those who have a strong following or presence in your target market. This is analogous to the case study in the article of Jeff Steinberg who partnered with Rhowena from Healing Mama Co.
- Formalize agreements: Establish clear goals, plans, and formal agreements for collaborations with your network partners. This includes addressing legalities and maintaining transparency with both audiences.
- Leverage existing relationships: Focus on the long-term relationships, trust, and authenticity that are already present in your network.
- Utilize co-members as "influencers": Instead of chasing external influencers, view your network members as potential partners who already have an established audience within your target market. This will make the use of existing relationships within your business network to be more effective in marketing.
By adopting this approach, you can leverage the power of your business network and redirect your social media efforts to focus on converting attention rather than generating it. As the article points out, social media can be a powerful tool when used strategically.